Intial Ideas

Within our production group we discussed our potential music video ideas that we had came up with over the summer. All the ideas were of good quality and all were possibilities. We decided that we would create a product that had all of our input. Therefore, we decided to create a new music video concept. As a group, we decided to do an unfamiliar genre doing something different, would be beneficial. We decided to go with Laura’s idea. The idea was to a song originally by Beyonce that had been covered by The Pupinni Sisters. Their genre of music appeals to a mainly upper class, older audience as it is swing/jazz style. We wanted genre that people would not instantly think of. The Pupinni Sisters have an old-fashioned, feminine touch and we saw potential to create a video that would be diverse and individual that would appeal to a niche audience. As a group we researched The Pupinni sisters and listened to other tracks they had done. We chose a track called “Crazy in Love” which is a cover of Beyonce’s original. We thought that this well known song would be a good choice due to its tempo but mostly due to the fact that it will attract attention as it is a cover of a mainstream song. We choose to call our group “Hunky Dory” that consists of three female singers, Sabrina Salmon, Karis Arghiros and Nikola Duckert. Our initial idea was a very fast process and we feel that we have worked well together and will end up with a impressive result.