A Horror Film serves many purposes:
1) Personal - The audience can identify with the fears and threats of the narrative using primal fears; for example darkness and mutilation. The audience envoy’s this because they can feel the thrill of danger from a safe distance.
2) Ideological - The implicit or explicit messages in the narrative. Themes of punishment/redemptions/revulsion at any subject which deviates from ‘acceptable’ thinking with textual messages (The ‘good girl’ surviving at the expense of her rebellious friend) and developing into more subtle 'fears' of strangers/hitchhikers/religion/power of science.
3) Financial/Industrial - without a doubt, one of the most profitable genres to continually exploit is horror. Horror franchises frequently stretch beyond other genres in terms of sequels, spin offs and re-makes because of the profit.
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