What have you learnt from your audience feedback?
Collect a variety of feedback for your product from members of your target audience and from other audience demographics on your blog, via YouTube or other sources.
Discuss how this feedback relates to your own view of the strengths and weaknesses of your product and use it to demonstrate Hall’s concepts of preferred, negotiated and oppositional readings.
Create comments that can be left on Hurtwood media channel – quick promotion – form a focus group – 6/7 second year students – questionnaire – feedback of varies point of video – confirmation that the audience get what they expect – mise en scene (genre) – key aspects of production – organic/authentic – does what they see match genre/break genre? – would it convince them to download album or song?
www.surveymonkey.com
redefine target audience – briefly what they wear/where they come from/gender – crucially what other media do they consume? What other bands do they like? Spending power?
How I am going to shape my blog
Theorist - Roland Barthes – audience’s expectations – what are target audience expecting? How? Based on audiences fore knowledge (what they already know) – how do you capture it? Questionnaire (background) show them still images (poster/digipack) ask the audience to predict what the video is going to be – do you think this band has a serious message to give? Put together by Simon Cowel? Genuine?
Looking at this picture, what do you think the genre of the video is?
Do you think this band is on an independent label?
Do you think this frame represents our genre?
What elements of the image confirm your choice here?
Do you think the costume represents the historical context well?
Do you think that fans of The Puppini Sisters would like this band?
Katz and Blummler – do they think its going to be entertaining or preach to you? What are your target audience using it for? Diversion/personal identity (awakening in teenage years) provoke thought (fantasy) – surveillance – older members of target audience – keeping in touch with popular music – historical perspective – diversion – entertainment
Stuart Hall – suggests audience receives coded message – how we read the video (preferred reading/aberrant reading (doesn’t match genre)/ negotiated reading (come up with something completely different – not negative –alternative)
Theory bank – audience – casual
¾ sets of closed questions – multiple choice (lickert scale) – direct answers – (quantitative data)
Set of open questions (someone can give their opinion)
Fore knowledge-genre-stardom-star image-authentic/organic-attractive-rebellious-do you think this star is rebellious/sexy/innocent/drug users (expectations) how? Creates diversion from different parts of audience – carve up audience – retired female (fantasy – escape – girls performing fantasy) younger girls (fantasy of being a ‘bad girl’) older me (fantasy of young girls in fishnets) – irony (not positive to investigate relationships – jaded)
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