TASK 1 - In what ways do your media products use, develp or challenge forms and conventions of real media products?

Music Video

 Visually stylish – ‘artistic’ mise-en-scene
 ‘Rhythmic’ montage, fragmented style
 Intercutting
 Experimental use of camera/editing
 Fast pace
 Conspicuous lighting and cinematography
 Often break the rules of continuity editing


Current ‘threats’ to the Music Video

In many respects the pop video is becoming defunct and irrelevant

 Internet – downloading

 Manufactured programmes with live feeds

 The vidvert or i video (Robbie Williams)

 Music television becoming more mainstream – MTV?


Can you think of any other threats to the pop video?


What is the future of the Pop Video?

• Some basic conventions
• Direct address by performers
• Significant shots of band playing instruments/singing
• Significant shots of bands attractiveness
• Significant shots of bands key USPs
• Back lighting
• Significant shots of promos key concept

Some basic conventions

• Visually stylish – ‘artistic’ mise en scene
• ‘rhythmic’ montage, fragmented style
• Inter cutting
• Experimental use of camera/editing
• Fast pace
• Conspicuous lighting and cinematography
• Often break the rules of continuity